#FORDFAILSBEAUTY – Red Balloon Wednesdays

FOR RELEASE May 25, 2021

#FORD FAILS BEAUTY – Red Balloon Wednesdays
Over 200 Industry Professionals Fight Back in Protest of Industry Lockdown

TORONTO — Ford has Failed the Beauty industry once again by the decision to implement an additional five-week shutdown, resulting in the closure of personal care services across the province yet again.

The industry is pulling together to fight back. Red Balloon Wednesdays is a joint initiative fueled by the frustration of industry professionals across the province. ABA (Allied Beauty Association of Canada and OPHA (Ontario Professional Hair Stylists Association) have joined forces to raise awareness about the impact this is having on the industry as a whole.

“This is the biggest blow yet to our industry, it’s time for us to unite as an industry and raise awareness about the impact this decision has had on over 100,000 people who work in the industry in Ontario” says Sandra Fiore, Chairperson of ABA Canada. “It’s time to fight back and raise awareness”

Industry professionals, clients and supporters want to go back to work! They have joined together to stand the beauty industry with “Red Balloon Wednesdays”. This is a safe protest that shows the solidarity of those that have been impacted by the lack of government support for the personal care sector. Five members of the ABA and OPHA will be representing the industry at Queens Park on Wed.

We invite all supporters to show their solidarity starting this Wed. May 26 at 12:00pm with a balloon on their front step, business or a tree to show their support for this industry.

The campaign has already gone viral with over 5,000 people checking in on social media and hundreds of salons and supporters that plan to participate.

For more information about Red Balloon Wednesdays please visit, https://abacanada.com/fordfailsbeauty and join our program of protest. Put as many balloons as you can in your place of business or doorstep, post a photo or video on social media. Use the hashtag #FordfailsBeauty

Those in the beauty sector argue that they’ve been ready to open for months and have everything needed to follow public health safety protocols. Let Ford know the government has failed this industry and its time for them to safely go back to work. Please support the industry on Wednesday.

Media Contact:
Website: https://abacanada.com/fordfailsbeauty/

Communications for ABA Canada:
Katherine Haine: [email protected] 519-808-7878

About ABA Canada: The ABA is the only National Canadian association working for you – the Beauty Professional. This non profit membership organization; staffed with a few permanent employees supporting an elected board of directors along with a handful of task force groups and advisory councils composed of corporate and professional members; has been dedicated to supporting and educating Beauty Professionals across Canada. www.ABACanada.ca

Sandra Fiore, ABA Chairperson – [email protected]

About OPHA: OPHA’s mission is to unite and support licensed professional hairstylists and registered hairstylist apprentices by being a voice to government, and community partners on regulations, licensing and hairstyling standards. To inspire excellence, and to ensure the health and safety standards for our community of clients, contributors and partners while sustaining our future as a professional trade through training, apprentice, mentoring and accountability.


[email protected]

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