Calling ALL Canadian Barbers to Enter the ABA Barber Challenge!

2 weeks ago

Calling ALL Canadian Barbers to Enter the ABA Barber Challenge! 

The Allied Beauty Association of Canada ( recently announced a new challenge for Canadian Barbers! This is a once in a lifetime opportunity for junior barbers from across Canada to showcase their talent to a national audience and to the top hairstyling talent!

After the success of the first #ABAHairChallenge, the Allied Beauty Association has extended this mentoring program to barbers across Canada. Canadian barbers from coast to coast are welcome to enter now online at Finalists will be selected from their video applications and will be invited to showcase their talent in three weekly challenges. Each challenge provides an opportunity for creativity, imagination and execution. Finalists will transform COVID friendly mannequins, video their creations and submit them online for all the world to see!  Deadline for entries is Sunday, January 30, 2022 at 5:00pm EST.

Four of Canada’s top barbers will provide expert guidance and mentorship to the contestants throughout the challenges.

Benson Hedges (BaBylissPRO BARBERology)

  • Master Barber for The Babyliss Pro Barberology Team. Featured artist and multiple award winner at industry events across North America.

Bradford Davison (American Crew)

  • National Education Manager for American Crew. Over 20 years in the industry providing mentoring and guidance to young professionals.

Jeremy Wilde (Redken Brews)

  • Owner of Wilde Cutting Club in Montreal with a passion for human connection and helping people feel their most confident

Zachary Ferguson (Wella Company)

  • Experienced educator and hairstylist with almost 20 years’ experience in the industry. Wella Canadian Trainer of the Year 2019 and 2020.

“We are thrilled to launch this program for the barber industry in Canada,” says Vince Riverso, Vice Chair of the ABA Canada Board. “We hope that in this difficult time for the industry, we will create a fun atmosphere of learning and positivity!” he added.

The #ABABarberChallenge is proudly sponsored by American Crew, BaByliss Pro BARBERology, Redken Brews & Wella Company.

Media Contact: 

Katherine Haine 519-808-7878

About ABA Canada:
The ABA is the only National Canadian association working for you – the Beauty Professional. This non profit membership organization; The ABA is managed by an elected board of directors along with a handful of task force groups and advisory councils composed of corporate and professional members; has been dedicated to supporting and educating Beauty Professionals across Canada.

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